Product Manager, Member Experience
About Rugiet Health: Rugiet Health is a fast-growing, direct-to-consumer telemedicine company revolutionizing men's health. We are committed to democratizing access to best-in-class compounded medications through a bespoke digital experience, combining luxury service with clinical excellence. We are a disruptive force in the US healthcare market, constantly innovating to provide personalized solutions for a healthier, more fulfilling life.
The Opportunity
Rugiet Health is seeking an empathetic, user-obsessed Product Manager, Member Experience to own and evolve our post-acquisition journey—from onboarding through ongoing engagement, support, and clinical care. Your mission is to deliver a seamless, personalized experience that improves retention, LTV, satisfaction, and deepens member trust in our telehealth platform.
You’ll identify and close key experience gaps, launch product enhancements that reduce churn, and build infrastructure that allows for scale without sacrificing empathy. You’ll work cross-functionally with Design, Engineering, Clinical Ops, Customer Experience, and Lifecycle Marketing to build solutions that are both deeply human and operationally efficient.
If you’re passionate about consumer product, health innovation, and designing systems that truly support people over time—not just acquire them—you’ll find this role both challenging and meaningful.
What You’ll Do:
Own the Post-Acquisition Member Journey
- Define and continuously improve the end-to-end member lifecycle, from onboarding and refill management to clinical check-ins, subscription engagement, and support interactions.
- Design systems that balance personalization and automation, ensuring each member feels cared for, heard, and in control of their health journey.
Retention-Focused Product Strategy
- Drive initiatives that increase retention and LTV by improving onboarding clarity, reducing time to value, optimizing refill experiences, and simplifying medication management.
- Partner with Lifecycle Marketing to design segmented member journeys that deliver the right nudges, education, and support at the right time.
Experience Gaps & Friction Reduction
- Use data (via Domo, GA4) and research (qual + quant) to identify friction points, operational inefficiencies, or gaps in the customer journey.
- Propose and execute solutions that reduce support ticket volume, increase self-service adoption, and elevate NPS and CSAT.
Experimentation & Optimization
- Lead a rigorous A/B testing and experimentation program via Growthbook, validating hypotheses and measuring impact on retention, NPS, activation, and engagement.
- Build a habit of iteration—testing everything from communication flows and account tools to refill UX and cancellation journeys.
Cross-Functional Collaboration
- Partner closely with Clinical Operations, Customer Success, Engineering, Design, and Marketing to ensure a cohesive, compliant, and exceptional member experience.
- Act as the connective tissue between support teams and product, prioritizing fixes and enhancements that reduce cost-to-serve and improve member trust.
AI-Driven Experience Innovation
- Leverage AI tools to accelerate customer insight generation (e.g., summarizing feedback, support logs), automate simple workflows (e.g., smart refill nudges, personalized education), and prototype AI-first member features (e.g., intelligent FAQ, auto-refill recommendations).
- Identify opportunities to develop or enhance AI-native tools that support member care while improving internal efficiency and experience quality.
Tooling & Operational Infrastructure
- Ensure member experience features are tightly integrated with Hubspot (CRM), Segment, and customer support systems to enable personalization and scalability.
- Maintain documentation, research insights, and roadmaps in Notion, ClickUp, or Linear to keep teams aligned and accountable.
Voice of the Member
- Be the advocate for the member across every team and touchpoint. Embed their voice into your specs, your strategy, and your priorities.
- Monitor competitive and adjacent categories (Hims, Ro, Seed Health, Function Health etc.) to identify experience trends and emerging expectations.
What You Bring:
- 4+ years of experience as a Product Manager focused on user experience, retention, or lifecycle in a DTC, healthcare, or telehealth environment.
- Track record of shipping features or systems that drove measurable lifts in customer satisfaction, retention, support deflection, or self-service adoption.
- Deep user research capabilities—from 1:1 interviews to surveys and behavioral analytics.
- Hands-on experience leading experimentation programs using tools like Growthbook, and a comfort with KPIs like NPS, CSAT, and churn rate.
- Familiarity with UX best practices and ability to collaborate deeply with design to build elegant, accessible, and compliant experiences.
- Proficiency with tools like Domo, GA4, Segment, Hubspot, and project tools like Notion, ClickUp, or Linear.
- Strategic thinker with excellent prioritization skills and a bias for impact, speed, and learning.
Bonus Points If You Have:
- Experience in regulated industries, especially with HIPAA compliance or clinical workflows.
- Exposure to personalized medicine, compounded treatments, or subscription-based healthcare.
- A background in Customer Experience, Clinical Ops, or Service Design.
- Interest or experience in building AI-enhanced workflows for support or personalization.
Why Join Rugiet Health?
- Impactful Work: Be part of a company that is truly disrupting the healthcare industry and improving lives by democratizing access to innovative, personalized treatments.
- Growth Potential: Join a fast-growing, dynamic team with ample opportunities for professional development and career advancement.
- Innovative Environment: Work on the cutting edge of telehealth, leveraging technology to create a seamless and luxurious customer experience.
- Collaborative Culture: Be part of a passionate and supportive team that values open communication, creativity, and shared success.
- Competitive Compensation & Benefits: We offer a competitive salary, performance-based annual cash bonus, participation in the company stock option grants program, health, dental, and vision coverage, 401(k) program, generous PTO, private gym membership with company-paid trainer, and professional development assistance.
To Apply: If you are excited by the opportunity to make a significant impact on a growing healthcare company and enhance the lives of our members, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this role.